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Archive for the ‘For Sale By Owner’ Category

For Sale By Owner and ItsTools

Saturday, June 15th, 2013

For Sale By Owner, or FSBO is the process of selling real estate without the representation of a real estate broker or real estate agent. Homeowners may employ the services of marketing or online listing companies or market their own property but do not pay a commission and represent themselves with the help of a lawyer throughout the sale.

Selling your house FSBO can save you a lot of money. If you do not hire a real estate agent, you will save thousands of dollars on commissions.

Many options are available for learning how to sell a home on your own. Homeowners have easy access to house selling resources via the Internet. Libraries are another valuable option for locating information and borrowing real estate courses presented on DVD.

Homeowners can find a variety of for sale by owner marketing tools online. Several sources offer FSBO marketing kits and real estate documents and contracts. Sellers also have access to multiple FSBO websites where information and photos of their property can be published.
Other sources for obtaining FSBO information is real estate clubs and online networking groups. Networking groups are typically comprised of investors, lawyers, mortgage lenders, realtors, brokers, appraisers and home inspectors. Participating in these groups gives homeowners the opportunity to network with real estate professionals and obtain top notch home selling information and resources.

Sellers of FSBO real estate must abide by the same code of ethics as realtors. Home inspections and property appraisals must be conducted by a licensed professional. Legally binding real estate contracts must be executed and filed through the court system.
Homeowners should create a marketing plan to attract buyers. Marketing strategies can include creating a website to showcase the property, create flyers or postcard marketing campaigns, or engage in a variety of advertising strategies such as signs, billboards, park benches, TV ads and open houses.

FSBO sellers must acknowledge that today’s real estate market is highly competitive. Homeowners must be prepared to take measures to stand apart from the crowd. Properties must be priced to compete with bank owned homes and foreclosure properties, as well as newly constructed homes offering big incentives.

Steps to Sell Your House Online

Saturday, August 11th, 2012

Thinking of selling your house but finding it difficult to promote your property? You can attract targeted buyers if you know how to market your property online. Here are some simple property marketing steps to help you get started.

1. Use a good camera to take high-definition pictures of the property you are trying to sell. If you don’t have one, smartphones that come with good cameras will work just as well. You can always use software to edit and polish up the images later on. Where are all the best parts of the house? Take pictures of the pool, the balcony, and even the scenery. Anything that can help sell the property should be captured on the camera.

2. Setup your very own website. It may take time for the property to sell. With a website, you are really shortening the selling cycle since you can pre-qualify buyers with it. Buyers can also go to the website to source for information that they may need. Remember that pictures say more than words when it comes to property selling. So setup an image gallery so that buyers can browser images easily.

3. Promote your property online: Many classified sites have a property section. Go to these sites and create a listing. Usually, listings are free. If there is a fee required, then it’s up to you to assess whether you should pay to put the ad up or not. If it’s an established website, the fee is usually worth it. The reason why you should have your own website is because most property listings sites allow a limited number of images to be uploaded. So what you do is to just upload a couple of your best pictures, and then invite the buyer to visit your website to view more photos. The more listings you create on property listings sites, the more exposure your website will get.

4. Just remember to follow up with enquiries! Emails will come from your ad listings as well as from your website. Also, if possible, publicize a phone number on your website. This can be a number that you own (if you are selling the site on your own), or your property agent’s phone number (with his or her permission of course). Someone who bothers to pick up the phone and call you is most likely to be a genuine buyer. It’s up to you to follow up and fix viewing appointments.

Notice that the more viewing appointments you get, the higher the chances of the property getting sold.